Muhammad Ali Enterprises files $30M lawsuit against Fox

FILE - In this Oct. 23, 2000, file photo, U.N. Secretary-General Kofi Annan, left, jokes with boxing great Muhammad Ali during a photo session with U.N. Messengers of Peace at the United Nations. Muhammad Ali Enterprises is suing the Fox Broadcasting Company for more than $30 million for what it says was Fox's unauthorized use of the famed boxer's image in a video that ran just before its broadcast of the 2017 Super Bowl. The federal lawsuit was filed Tuesday in Chicago. (AP Photo/Shawn Baldwin, File)

Muhammad Ali Enterprises is suing the Fox Broadcasting Company for more than $30 million for what it says was Fox's unauthorized use of the famed boxer's image in a video that ran just before its broadcast of the 2017 Super Bowl

CHICAGO — Muhammad Ali Enterprises on Tuesday filed a $30 million federal lawsuit against Fox Broadcasting Company, claiming Fox used without permission the late boxer's identity in a video that aired just before its broadcast of the Super Bowl last February.

In the lawsuit filed in Chicago, Muhammad Ali Enterprises contends that Fox used Ali's "name, image and likeness as the centerpiece of its three-minute promotional video" before its broadcast of the game that attracted a national audience of 111 million viewers.

In explaining just how valuable Ali's name and image were to Fox, the lawsuit contends that Fox could have sold those three minutes of time just before the start of the Super Bowl to advertisers for $30 million.

"Fox obtained great value by using Muhammad Ali to promote itself," attorney Frederick J. Sperling, who filed the lawsuit, said in a statement. "It should pay for what it took."

The lawsuit contends that the video, which included the images of NFL greats such as Joe Montana, Vince Lombardi and Tom Brady, was "far more" than a tribute to Ali eight months after his death. It says the video was done in such a way as to "define greatness and ultimately compare the NFL legends to Ali and thus to define them and the Super Bowl as 'greatness' too."

The lawsuit also says the video "falsely implies" that Ali or Muhammad Ali Enterprises had endorsed Fox. Muhammad Ali Enterprises owns the trademark rights, copyrights, the right of publicity and all other intellectual property rights of Ali.

Eddie Motl, a Fox vice president, declined to comment on the lawsuit.

Two years ago, a federal jury awarded basketball legend Michael Jordan $8.9 million in his lawsuit against a now-defunct supermarket chain for using his identity in an advertisement without his permission. Last year, Sperling filed in Chicago a $30 million lawsuit on behalf of soccer legend Pele, claiming that electronics company Samsung improperly used a Pele look-alike in an advertisement for televisions. The lawsuit said it would hurt the value of his endorsement rights.

Related News

DeGeneres defends herself after posting photo...

Aug 17, 2016

Ellen DeGeneres says she's not racist after receiving backlash on social media for posting an...

Rams' Quinn heads to Rio watch sister in...

Aug 17, 2016

Heading to Rio: Rams defensive end Robert Quinn misses practice to head to Olympics to watch sister...

University of California, Berkeley chancellor...

Aug 17, 2016

University of California, Berkeley chancellor has resigned his post after facing criticism for...

Racers whip across Utah's famed salt flats after...

Aug 17, 2016

Thousands of racers have descended on Utah's famed Bonneville Salt Flats after two years of...

Dolphins' Hard Rock Stadium deal is for nearly...

Aug 17, 2016

Three Miami Dolphins and nearly two dozen other VIPs simultaneously smashed guitars in the end zone...

McGregor arrives late, Diaz walks out, bottles...

Aug 18, 2016

From the late entrance to the expletive-laden comments to the bottle-throwing finale, Conor...

You may also like these

DeGeneres defends herself after posting photo...

Aug 17, 2016

Ellen DeGeneres says she's not racist after receiving backlash on social media for posting an...

Judge to Ex-NFL star: Can't ignore the damage you...

Aug 18, 2016

Former NFL star Darren Sharper is sentenced to more than 18 years in prison for drugging women in...

NBA chooses New Orleans for 2017 All-Star Game

Aug 19, 2016

The NBA has decided to hold the 2017 All-Star Game in New Orleans after taking the midseason event...

Record-breaking British Olympic team welcomed home

Aug 23, 2016

Arriving in a plane with a gold-painted nose cone and "victoRIOus" emblazoned on the livery,...

AP NewsBreak: Feds want to ban swimming with...

Aug 24, 2016

Federal regulators are proposing a ban on swimming with dolphins in Hawaii

About Us

Sportify News offers you high quality sports journalism. Take a deep look in the world of sports as we bring you the latest news on acquisitions, sponsorships, lineups and more!

Contact us: sales@sportifynews.com

Subscribe Now!

Quick Links

HomePress