Proctor & Gamble’s ‘Daredevil’ Marketing Campaign with Men’s Health Magazine

Men's Health Magazine collaborated with Procter & Gamble Company (PG) to create a 'Daredevil' marketing campaign with P&G's award-winning men's grooming products featured in MH’s Winners Playbook.

Las Vegas, United States - August 14, 2019 /PressCable/ —

Hollywood, CA / The Procter & Gamble Company (PG) and Men’s Health (MH) Magazine collaborated to create a ‘Daredevil’ marketing campaign featuring P&G’s award-winning consumer men’s grooming products featured in MH’s Winners Playbook.

A daredevil of sorts when it comes to capturing the perfect image, top celebrity photographer and commercial photographer Michael Grecco was commissioned to lead this creative joint advertising and marketing collaboration between Men’s Health (MH) Magazine and The Procter & Gamble Company (PG).

“I’ve worked with Michael Grecco for 22 years. I consistently go back to Michael because he has such an eye and such a talent that you really can’t put your finger on it,” said Jeff Griffith, Creative Director of Marketing and Advertising for Men’s Health Magazine.

Andre De Silva was a perfect fit as “The Daredevil” for the Men’s Health Magazine Winners Playbook. De Silva has been a Hollywood Stuntman for years appearing in numerous movies and television shows.

Andre De Silva award-winning “Daredevil” from Men’s Health Winners Playbook. Source: Michael Grecco

The Men’s Health ‘Winners Playbook’ features three winners in their respective fields that share with readers what drives their success. Advice coming straight from professional men at the top of their game. The playbook is positioned as a must read for every guy who’s in it to win it.

“If I can smell myself sweating, that’s a huge distraction. Good grooming helps me focus. I present myself as fit, young and healthy, so my grooming reflects that,” said Andre De Silva when asked about how personal grooming enhances confidence.

De Silva’s winning game plan each day includes Procter & Gamble’s (P&G) Old Spice Sweat Defense Pure Sport antiperspirant & deodorant, Scope Dual-Blast mouthwash and Gillette Fusion ProGlide Styler shaver. These P&G grooming and personal hygiene products were named Best Antiperspirant / Deodorant, Best Rinse and Best Razor respectively, by Men’s Health Magazine.

“Andre was fearless hanging precariously from a stunt rigging set up high above on a New York City rooftop. The challenge was it rained most of the day, and we finally had a break in the weather to get set up. Just as night was approaching, we captured several great images with the iconic New York skyline in the background,” said Grecco.

See the full behind-the-scenes video of the two-day commercial photoshoot by Grecco.

About Men’s Health Magazine

Men’s Health (MH) Magazine and MensHealth.com is the world’s largest men’s magazine brand for both in-print and digital, with 35 editions in 59 countries. It is also the best-selling men’s magazine on USA and UK newsstands. Published by Hearst Communications (Hearst), a mass media and business information conglomerate consisting of newspapers, magazines, television channels and television stations with over $10 billion per year in revenues. Hearst Magazines Division is one of the world’s largest publishers of monthly magazines, with 25 U.S. titles and over 300 international editions, including 19 magazines in the United Kingdom (UK).

About the Procter & Gamble Company (PG)

The Procter & Gamble Company (PG) is a multinational consumer goods power-house with a current market cap value of $292 billion and generates over $66 billion per year in revenue. P&G’s product portfolio consists of 65 leading brands specializing in a wide range of personal health, consumer health, personal care and hygiene products. P&G’s consumer products break down into these consumer goods categories, including: beauty, grooming, health care, fabric & home care, baby, feminine & family care.

About Michael Grecco

Michael Grecco is an extensive award-winning top Celebrity Photographer and Commercial Photographer with a photography career spanning 41 years, with studios in both Los Angeles, CA and New York City, NY.

Grecco’s cover shoots of other business and entertainment industry heavyweights are numerous. Other notable publications and magazine covers Grecco’s photography work has graced, include: Forbes, Business Week, TIME, Newsweek, People, Harper’s Bazaar, GQ, Maxim, Esquire, Playboy, New York Magazine, LA Times, TV Guide, Entertainment Weekly, ESPN Magazine, Men’s Health and Sports Illustrated, just to name a few.

Grecco can be found traveling the globe over 200+ days each year on high-end commercial, advertising, editorial and entertainment photoshoots and cover shoots for many recognizable celebrities, iconic business greats and global brands. For more information on retaining Michael Grecco and his creative team, call +1-310-452-4461 or visit https://MichaelGrecco.com

For News Media and Press Inquiries

Contact Rachel Adams, Media Relations at Photographers PR. Email rachel.adams@photographerspr.com or call +1-702-997-1222 ext.625.

Contact Info:
Name: Rachel Adams
Email: Send Email
Organization: Photographers PR
Address: 9030 W Sahara Ave # 400, Las Vegas, Nevada 89117, United States
Phone: +1-877-463-9777
Website: https://PhotographersPR.com

Source: PressCable

Release ID: 88907824

More News From Spotify News

Power wins shortened Pocono race marred by wreck, weather

Aug 19, 2019

LONG POND, Pa. — The black clouds that enveloped Pocono and officially brought the IndyCar race to a premature end didn't appear until the halfway point. But they've really been hanging over the track since the series returned to the mountains in 2013. A fatal crash. A promising career wrecked by paralysis. And again Sunday, a first-lap demolition derby that sent another driver to the hospital and stirred an angry mob howling for IndyCar to get the heck out of town once and for all. It may be a moot point, IndyCar and Pocono don't have a deal for a...

Alonso breaks NL rookie HR record, Mets crown Royals 11-5

Aug 19, 2019

KANSAS CITY, Mo. — Pete Alonso wasn't even sure he was going to make the New York Mets' opening day roster, so even he never could have imagined the incredible season he's having. The burly first baseman hit his 40th home run to break the National League rookie record, capping a late outburst by the New York Mets in their 11-5 victory over the Kansas City Royals on Sunday. "This season's been unbelievable," Alonso said. "It's been a dream come true so far and I just want to keep building off of it and keep trying to help this team...

Ohtani, 3 other Angels homer in 9-2 win over White Sox

Aug 19, 2019

ANAHEIM, Calif. — Shohei Ohtani, Kole Calhoun, Matt Thaiss and Anthony Bemboom all homered to lead the Los Angeles Angels to a 9-2 victory over the Chicago White Sox on Sunday. Ohtani hit his first home run since July 27 and just his second since the All-Star break. He has a nine-game hitting streak, the longest of his young career. Calhoun added his career-high 27th homer, a solo shot in the fourth inning. He hit 26 home runs in 2015 but hadn't hit more than 19 in a season since. He also had his 100th hit of the season and...

Hill rallies Saints to 19-17 victory over Chargers

Aug 19, 2019

CARSON, Calif. — Taysom Hill had 191 yards of offense and directed three second-half scoring drives to help the New Orleans Saints rally for a 19-17 exhibition victory over the Los Angeles Chargers on Sunday. In a game where Philip Rivers and Drew Brees were sideline observers, Hill supplied most of the quarterback highlights. The third-year, all-purpose player was 11 of 15 for 136 yards and a pair of touchdowns and ran for 55 yards. New Orleans trailed 17-3 at halftime. Hill threw a 27-yard TD pass to Austin Carr with 3:10 remaining in the third quarter to bring the...

Clevinger fans 10, Indians tame Yankees 8-4 for 4-game split

Aug 19, 2019

NEW YORK — Mike Freeman found out Saturday night he was going to pick up a rare start in place of Cleveland Indians star infielder José Ramírez. A couple of hours before Sunday's game, the 32-year-old career minor leaguer took a walk out to an empty Monument Park in Yankee Stadium to check out the plaques of past Yankees greats. Freeman looked like a star, too, on Sunday when he hit a three-run homer and two doubles as the Indians tamed the New York Yankees 8-4 for a four-game split between AL pennant contenders. "That's just baseball history right there,"...

About Us

Sportify News offers you high quality sports journalism. Take a deep look in the world of sports as we bring you the latest news on acquisitions, sponsorships, lineups and more!

Contact us: sales[at]sportifynews.com

Subscribe Now!